Veronika Ji

Strategy Director at frog

Veronika Ji is a Strategy Director at frog. Her passion for cross-culture research, health trends and entrepreneurship has led to her 10+ years of experience designing innovative user experiences and bringing them to market for Fortune 500 and startup clients.

With her hybrid background in business and design, quantitative and qualitative research, Veronika builds the sensibility for companies to extend radical empathy for their users, which helps bridge business strategy and human-centered experience design. Prior to frog, Veronika spent four years based in Shanghai working in management consulting, where she helped clients craft digital strategy and growth strategy.

Veronika speaks and writes about Service Design trends, Innovation strategy and Hybrid Design Research methodologies at SDN Touchpoints, UX Strat conferences and so on.